Fresnel Software

"Ethical values in organizations are developed and strengthened primarily through values-based leadership, a relationship between leaders and followers that is based on shared, strongly internalized values that are advocated and acted upon by the leader."

- Richard Daft, The Leadership Experience 2005, p.576


Contributing to a more connected world.


Developing engaging software that enables our users to deliver quality projects at scale.

Core Values

"Do the right thing, no matter what the cost."

  • Be honest
  • Do what you say you will do
  • Be ethical


"Demonstrate that people are of value."

  • Listen with the intent of being influenced
  • Act like none of us is as smart as all of us
  • Serve others to success
  • Demonstrate gratitude


"Continuously exceed the standard."

  • Think big and push the boundary of what is possible
  • Produce deliverables of exceptional quality
  • Use and advance the best technology
  • Thrive on constructive feedback
  • Allow greatness to come out of failure


"Overcome adversity to achieve success."

  • Be courageous
  • Demonstrate initiative
  • Take risks
  • Act like an owner


"Clearly define and achieve our goals."

  • Pursue customer loyalty
  • Steward our resources well
  • Recognize and celebrate our wins
  • Provide everyone with a scoreboard

Effective Remote Teams

At Fresnel we sought to attract the best people in the world. People who were passionate about great software and who demonstrated competence in the 95th percentile. For this reason we let go of traditional local demographic thinking and searched the world for those who fit with our vision. We are applying best practice remote team leadership including: Agile process, goal and engagement focused performance management, virtual coffee breaks, open source contributions to our policy manuals and both virtual and face to face training and career development.